MR. DERRICK RECKORD
ABOUT US
OUR MISSION
GraceKennedy Foods (USA) LLC – DBA La Fe is a full service distributor of a range of over 1,400 products in the categories of grocery, frozen, dairy and beverages. We represent some of the top brands of food products from the Caribbean, Central America, South America and Europe. With operations located in Wood-Ridge, New Jersey; Miami, Florida and Atlanta, Georgia serving the Eastern United States, our solid network of sub-distributors and wholesalers augment our direct to retail operation, allowing coverage to the mid-western states and the West Coast.
ABOUT US
WHAT MAKES US LA FE?
The La Fe brand enjoys excellent recall in the grocery trade. Included in the range of products under the La Fe brand are the finest quality frozen vegetables, tropical fruit pulps, frozen entrees, and frozen root crops. Our teams of marketing and sales professionals have extensive knowledge of the general food market and in particular the ethnic specialty food segment. In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products.
ABOUT US
HOW WE STRIVE FOR SUCCESS
In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products. We strongly believe that the appropriate support is critical to motivating consumers to look for our products in the grocery stores after placement is achieved. As a full service distributor we ensure that sufficient stocks are available at all times to fill orders for our customers.
Our Team
CEO
Derrick Reckord
Mr. Derrick Reckord has been the President and Chief Executive Officer of GraceKennedy (GK) Foods, (USA) LLC, since January 1, 2018. Mr. Reckord joined GK in 1987 as a management trainee and quickly established himself as a senior manager within the Group.
CFO
Oswald Lyn
Mr. Oswald Lyn joined GraceKennedy Foods, (USA) LLC, in February 2019, where he held various senior management positions at the GK Group throughout his career. Mr. Lyn has over 30 years as a highly result-driven Chartered Accountant and team leader.
SVP Sales & Distribution
Ricardo Bryan
Mr. Bryan joined the GK in 1996 as a Market Manager for the Northern Caribbean and Latin American Regions. Mr. Bryan has a very successful career at GK, and has been a part of all of the commercial divisions.
VP Operations
Marsha Evans
Marsha is a competitive senior business development professional with a proven track record in FMCG, retail, and home improvement industries. She excels in exceeding targets and recently joined GK USA after holding corporate-level positions within the group.
VP Human Resources
Josefa Estrada
Mrs. Estrada, a seasoned HR professional with over 18 years of experience, joined the company in 2019. She specializes in recruitment, conflict resolution, change management, and strategic HR planning, driving organizational success in diverse environments.
Global Marketing Manager
Andres Falquez
Mr. Falquez, with over 12 years of experience in Marketing and Business Development, joined in 2018 to lead Strategic Marketing and Execution for the Hispanic brand Division, specializing in FMCG's Food & Beverages, consumer electronics, and advertising.
General Sales Manager Northeast
Alberto Young
Leading sales operations and strategic growth initiatives across the Northeast region, driving market expansion and strengthening key customer relationships.
General Sales Manager Southeast
Gabriel Areas
Overseeing sales strategy and execution throughout the Southeast region, focusing on market development and customer engagement.
Senior Marketing Manager USA
Andrea Reynolds
Leading national marketing strategies and brand development initiatives to drive growth and market presence across the United States.
National Accounts Manager
Desiree Sorensen
Ms. Sorensen joined the company in 2012 as a Business Development Manager managing key customer relations from California to Florida. Known throughout the industry for delivering and sustaining revenue as well as profit gains within a highly competitive U.S. market.
Key Account Manager
Patricia Sanchez
Patricia joined the company in 2024 as Key Account Manager. She is responsible for driving sales growth by strengthening and expanding existing accounts, while also pursuing new business opportunities.
Sr. Key Account Manager
Jesica D'Urso
With a Business Administration Degree, Jesica joined the company in 2007 as Key Account Manager. Jesica is responsible for the development and achievement of sales, focusing on growing and developing existing chain Accounts, together with generating new business.