" At La Fe, we are committed to building a winning culture that fosters inclusivity in the workplace by listening to, learning from, and understanding one another in every interaction. "
Mr. Derrick Reckord
CEO
Our mission
GraceKennedy Foods (USA) LLC – DBA La Fe is a full service distributor of a range of over 1,400 products in the categories of grocery, frozen, dairy and beverages. We represent some of the top brands of food products from the Caribbean, Central America, South America and Europe.Â
What makes us
la fe?
The La Fe brand enjoys excellent recall in the grocery trade. Included in the range of products under the La Fe brand are the finest quality frozen vegetables, tropical fruit pulps, frozen entrees, and frozen root crops. Our teams of marketing and sales professionals have extensive knowledge of the general food market and in particular the ethnic specialty food segment. In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products.
What makes us
la fe?
As a full service distributor we ensure that sufficient stocks are available at all times to fill orders for our customers. Guided by sound projections and a keen analysis of the performance of each product in the trade, we maintain sufficient stocks to protect the sales our product lines. We adhere to a strict policy of filling our customer’s orders within 24 hours (unique in the industry) of receipt of such orders by our order entry department. Orders are filled and packed for shipping overnight. Deliveries are dispatched with our fleet of trucks from the central warehouse in New Jersey and from our warehouse in Miami.
our team
Derrick Reckord
CEO
Mr. Derrick Reckord has been the President and Chief Executive Officer of GraceKennedy (GK) Foods, (USA) LLC, since January 1, 2018. Mr. Reckord joined GK in 1987 as a management trainee and quickly established himself as a senior manager within the Group.
Oswald Lyn
CFO
Mr. Oswald Lyn joined GraceKennedy Foods, (USA) LLC, in February 2019, where he held various senior management positions at the Grace Kennedy Group throughout his career. Mr. Lyn has over 30 years as a highly result-driven Chartered Accountant and team leader.
Ricardo Bryan
VP Sales
Mr. Bryan joined the GK in 1996 as a Market Manager for the Northern Caribbean and Latin American Regions. Mr. Bryan has a very successful career at GK, and has been a part of all of the commercial divisions and has been a part of all of the commercial divisions.
David Hernandez SVP
National Accounts
Mr. Hernandez joined the company in 2016. Mr. Hernandez is an experienced commercial executive with 30 years of success in leading business initiative for companies like Kraft, Unilever, PepsiCo and Wise Foods. Mr. Hernandez is responsible the U.S expansion.
Andres Falquez
Marketing Manager
Mr. Falquez joined the company in 2018 to lead the Strategic Marketing and Execution for the Hispanic brand Division. Mr. Falquez has more than 12 years of experience in Marketing and Business Development of FMCG’s Food & Beverages, consumer electronics and advertising.
Desiree Sorensen
National Accounts Manager
Ms. Sorensen joined the company in 2012 as a Business Development Manager managing key customer relations from California to Florida. Known throughout the industry for delivering and sustaining revenue as well as profit gains within a highly competitive U.S. market.Â
Jesica D’ruso
Senior Key Account Manager
With a Business Administration Degree, Jesica joined the company in 2007 as Key Account Manager. Jesica is responsible for the development and achievement of sales, focusing on growing and developing existing chain Accounts, together with generating new business.
Jermaine Nugent
Key Account Manager
Mr. Nugent joined the company in 2010 in a merchandising capacity. He has demonstrated consistent growth and has been promoted to positions of increasing responsibility from Trade. Marketing Assistant, Field Sales Manager and currently serves as Key Account Manager.
our locations
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